Train Like a Leader.
Live Like a Warrior.
The Dad Unit isn't just a fitness program—it's a 90-day proving ground for high-performing dads ready to ditch the excuses, dominate their habits, and lead their families with real strength. Founded by a former Green Beret who trained Matt Damon for Jason Bourne and John Krasinski for 13 Hours—this is where elite-level men get built, one rep at a time.
From Green Beret to Dad Bod Destroyer
I'm Shawn Vance—former Green Beret Medic, celebrity trainer, husband, and father of three. I've trained soldiers for combat and actors for blockbuster roles—but the mission I care about most? Helping Dads show up with strength, discipline, and purpose.
Fatherhood's the toughest mission I've ever faced and I built the DAD UNIT to help you reclaim your edge. This isn't about six-packs; it's about showing up strong for the people who matter most. Ready to train with purpose? I've got your six.
Selection: The 90-Day Protocol
A proving ground for high-achieving dads modeled after Special Forces Selection. No fluff—just results.
Workouts
Customized workout plan based on your preferences, injuries, and location. You pick a goal, we help you achieve it.
Nutrition
Sustainable strategies for busy dads. No crash diets. No fluff.
Mindset
Fortify your headspace with daily check-ins and a squad that won't let you quit.
Brotherhood
Join a crew of elite dads on our community platform. Iron sharpens iron, and we're all in the trenches together.
Gamification
Weekly challenges, leaderboards, and bragging rights. It's a game—and you're here to win.
Results Guaranteed
Do the work, and you'll be unrecognizable in 90 days. If you follow the program and don't get results—we'll give you your money back. We're that confident it works.
Spots are limited. Apply for Selection now.
Momentum, Not Maintenance
Finished Selection? Welcome to the NCO Corps. This is ongoing coaching for alumni—it keeps you in the game with evolving workouts, squad support, and me in your corner. You didn't come this far to coast.
Graduates only. Sign up to stay elite.
1-on-1 With the Team Sergeant
For a select few, I offer private coaching—personalized plans, direct access, and concierge-level accountability. Want Matt Damon-level results? This is it. Limited spots; serious dads only.
Inquire below. Let's talk.
THIS IS NOT YOUR AVERAGE FITNESS PROGRAM
You've dominated the boardroom but let your body slip. I get it—you're busy, not lazy. The Dad Unit is different:
Proven
Built by a Green Beret who's transformed A-listers on deadlines. This system works—whether you're prepping for a movie or preschool pickup.
Efficient
Workouts that actually fit your life. No fluff, no fillers—just strategic training that builds strength and energy. Designed for busy dads, not gym rats.
Fun
Laugh, lift, and level up with a team of dads who get you. This isn't just about reps—it's about brotherhood.
Real
No bro-science or crash diets—just science, sweat, and a little smartass energy. If it doesn't work in the real work, we don't use it.
This is elite training for elite men. That's some Alpha Dad sh*t.
Ready to shut off the excuses and get savage? Apply now.
LEAD FROM THE FRONT
The Dad Unit isn't just about getting jacked—it's about becoming the kind of man your kids want to become. That kind of transformation doesn't happen alone. You'll be surrounded by a team that's in the thick of it with you, and I'm right there too—your team sergeant, leading from the front. We train the mind, fuel the body, and forge real strength that shows up where it matters most: at home. Because when you lead yourself, you lead your family. And no Dad gets left behind.
Step up. Apply today.
Stronger. Sharper. More Present.
Real Dads, real wins:
Micah
Dropped 34 lbs in 90 days, built a battle-ready mindset.
"I just ticked the f*cking boxes—results followed."
Will
Down 36 lbs, 13 perfect weeks.
"Sustainability was my goal. Now I've got energy for my four kids and control over my life."
Jason
Leaner, more focused, even with a CEO schedule.
"The squad kept me accountable—fast results, no bullshit."
Your turn. Apply for Selection.
Four Steps to Warrior Status
Own Your Shit
Look in the mirror. Are you the man you want to be? No shame—just truth.
Admit You Need Support
Even Jason Bourne had a team. Your squad pushes you harder than you'd push yourself.
Define Your Why
Kids? Wife? Legacy? Find a reason bigger than you—it's your fuel.
Make a Commitment
Tap into that inner warrior. Decide to lead, then show up. Every damn day.
From Green Beret to Alpha Dad Advocate
Need a speaker who's walked the walk? I'm Shawn Vance—ex-Special Forces, celebrity trainer, and Dad of 3 on a mission. I talk discipline, leadership, and winning at home with humor and grit. On-stage, on-camera, or Zoom—I bring the heat.
Book me. Let's make it happen.
Join The Dad Unit
Apply for Selection and start your 90-day transformation
Selection: The 90-Day Protocol
The complete 90-day transformation program
- Customized workout plan for your specific goals
- Personalized nutrition guidance
- Daily mindset training
- Access to the Dad Unit brotherhood
- Weekly challenges and leaderboards
- Money-back guarantee
100% Money-Back Guarantee: Do the work, get results, or you don't pay.
This Isn't for Everyone. Is It for You?
The Dad Unit is for high-achievers—dads who've done hard sh*t, love their families, and can take a joke. If you're financially secure, mentally tough, and ready to get jacked using efficient training strategies, let's chat.