90 Days.
One Team.
Zero Excuses.
The Dad Unit isn't just a fitness program. It's a 90-day proving ground where high-performing Dads train like warriors, level up their discipline, and transform their lives - shoulder to shoulder with a team of likeminded men. Founded by a former Special Forces medic who has trained A-list actors including Matt Damon, John Krasinski, and Jimmy Kimmel–Shawn Vance brings the same elite-level coaching to a brotherhood of Dads ready to lead from the front.
Real Dads, Real Results
It doesn't matter what your goal is, whether you need to burn fat, build muscle or just level up your fitness and maximize potential–the Dad Unit can get you there
Your turn. Apply for Selection.
From Green Beret to Dad Bod Destroyer
I'm Shawn Vance—former Green Beret Medic, celebrity trainer, husband, father of three and full-time silly goose. I've trained soldiers for combat, actors for blockbuster roles, and now I help Dads build the strength and discipline to lead their families with purpose.
Fatherhood is the toughest mission I've ever taken on. I created the Dad Unit because I know firsthand the power of structure and brotherhood. The goal is simple: help guys like you reclaim your edge, meet your potential, and tap into the warrior within.
This is about way more than getting a six pack (although it's a nice perk) this is about meeting your potential and becoming the badass, tough, sexy, and disciplined alpha you're meant to be!
What the Unit Has to Say
You don't have to take our word for it. Hear directly from the men who stepped into the arena, followed the mission, and leveled up in every area of their life.
Selection: The 90-Day Protocol
Modeled after a Special Forces team–this is where high-performing Dads go to reclaim their edge
Workouts
Customized training plans tailored to your goals, injuries, and schedule. Whether you're in a garage gym or a fancy one with eucalyptus towels–we'll meet you there and level you up.
Nutrition
Simple, sustainable strategies built for real dads. No crash diets. No starvation. Just science-backed strategies.
Mindset
Fortify your headspace with daily check-ins and a squad that won't let you quit. Discipline starts between the ears.
Brotherhood
This is iron sharpening iron…while pumping iron. You'll be assigned to a squad of elite dads who push, roast, and carry each other through the fire.
Gamification
Leaderboards. Weekly challenges, Bragging rights. It's not just fitness–its a competition. And yes, there will be memes.
Don't Think. Just Execute
Your mission is clear: follow the plan. We deliver your workouts and nutrition strategies. You show up and go to work. No guesswork. No wasted reps. Just execution.
100% Money-Back Guarantee
Do the work, and you'll be unrecognizable in 90 days. If you follow the mission and don't get results–we'll refund every cent. We're not hoping this works. We know it does.
Daily Accountability
There's no hiding in this unit. You're either doing the work and getting results–or our team is roasting your ass in the team chat. Show up, or get flamed. Simple as that.
Events
Every quarter, we bring the unit together for real-world connection—retreats, live workouts, and guest speakers who sharpen your mindset, leadership, and purpose. This isn't just online—it's a movement.
Spots are limited. Apply for Selection now.
Why Other Programs Failed–and This One Won't
You've crushed it in your career. You're a leader at home. But when it comes to your health? You're stuck in solo-mode–and that seldom works. The Dad Unit gives you the structure, accountability, and firepower of a Special Forces team–so you finally get the results your life demands
Mission-Ready Training
Built by a Green Beret and celebrity trainer. This system's been used to prep actors for camera–and Dads for real life.
Built for Your Reality
No fluff or wasted reps. Strategic training that fits your schedule, your equipment, and your current level.
Brotherhood Over Burnout
No lone wolves here. You'll be in a squad of Dads who push, roast, and carry each other. Iron sharpens iron–and no one gets left behind.
Smart. Tough. Real
No crash diets. Not meathead nonsense. Just science-backed training, real accountability, and incredible results.
This is elite training for elite men.
Ready to shut off the excuses and get savage? Apply now.
What It's Like in the Trenches
You'll train with dads who get it. Who push you. Roast you. Celebrate you. And never let you quit.
Four Steps to Warrior Status
Own Your Shit
Look in the mirror. Are you the man you want to be? No shame—just truth.
Admit You Need Support
Even Jason Bourne had a team. Your squad pushes you harder than you'd push yourself.
Define Your Why
Kids? Wife? Legacy? Find a reason bigger than you—it's your fuel.
Make a Commitment
Tap into that inner warrior. Decide to lead, then show up. Every damn day.
From Green Beret to Alpha Dad Advocate
Need a speaker who's walked the walk? I'm Shawn Vance—ex-Special Forces, celebrity trainer, and Dad of 3 on a mission. I talk discipline, leadership, and winning at home with humor and grit. On-stage, on-camera, or Zoom—I bring the heat.
Book me. Let's make it happen.
Momentum, Not Maintenance
Finished Selection? Welcome to the NCO Corps. This is ongoing coaching for alumni—it keeps you in the game with evolving workouts, squad support, and me in your corner. You didn't come this far to coast.
Graduates only. Sign up to stay elite.
1-on-1 With the Team Sergeant
For a select few, I offer private coaching—personalized plans, direct access, and concierge-level accountability. Want Matt Damon-level results? This is it. Limited spots; serious dads only.
Inquire below. Let's talk.
